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HI THERE!

I'm Valerie, 27 this year.

Welcome to the collection of my life's work - from user experience design, to recipe development, to running a business.

I hope you enjoy your visit here and find something worth staying for!
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A LITTLE MORE ABOUT MYSELF

Graduated from NUS Industrial Design with projects mainly specialising in user experience design, and passionate about anything related to the world of culinary arts and science.

 

My biggest dream and motivation is to reinvent any touchpoint of the

F&B industry in hopes of inspiring people to create their own experiences.

MY SKILLS & EXPERIENCES

Design

Programmes:

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Lightroom

  • Adobe Premier Pro

  • iMovie

  • Lightworks

  • Keynote

Experience:

  • User-experience design

  • Data visualisation

  • Graphic design (web/print)

  • Product design

  • User Journey mapping

  • Design thinking

Marketing:

Content:

  • Content creation

  • Storyboarding

  • Photography/videography

  • Photo/video editing
     

Social Media:

  • Social media planning

  • Instagram management

  • Instagram and Facebook advertisements

E-commerce:

  • Shopify management

  • Webpage design

F&B:

R&D:

  • Recipe development

  • Product development

  • Food science research

  • Recipe-writing

  • Programme planning

Business management:

  • Business development

  • Production (home-based)

  • Cost and profit analysis

  • Training of staff

LET'S BREAK DOWN WHERE I'VE BEEN:

2018

Undergraduate projects: 'Magic of a Drop' & 'Showroom: Reimagined'

2019

Graduated with Honours in Bachelor of Arts in Industrial Design

2019 - 2020

Role: Strategic Communications Executive

2020 - 2021

Role: Business Owner, Designer, Baker

2021 - 2022

Role: Product Developer, Recipe Developer, Media In-charge

2022 - present

Role: R&D Specialist

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