VALERIE KOH
2019-2020
NATIONAL YOUTH
SPORTS INSTITUTE
ROLE: STRATEGIC COMMUNICATIONS
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Event planning and marketing
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Graphic design for web and print
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Photography & videography
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Social media & website management
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Design thinking
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Copywriting
TOP Athlete Programme Trailer Video
TOP Athlete Programme teaser
YADC opening video
MAIN EVENT
YOUTH ATHLETE DEVELOPMENT CONFERENCE
One of NYSI's major annual events -
a conference for major stakeholders within the industry.
The YADC 2019 was held at Level Up Bar featuring international speakers as well as showcases of fresh technology used in innovative sport contexts.
Custom stamped cups were designed for event day (left)
Miscellaneous YADC collateral designed - including name tags, table plaques, (below)
FRINGE EVENT
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YADC event logo and event details (above)
YADC programme timeline - printed and web (below)
With a focus on managing media, a separate fringe event was held for youth athletes. Branding and collateral was themed around vibrant and funky to attract the teenage age group.
YOUTH ATHLETE DEVELOPMENT CONFERENCE
(@ IMPACT)
Collateral designed with high profile athletes as focal points and inspiration.
YADC logo is versatile to suit the theme of both events.
