VALERIE KOH
The showroom is reconceptualized as a blank canvas to uncover various living contexts with one’s presence and interaction with the space.
The user brings the room to life through the projection of subtle daily occurrences at home, allowing one to truly experience living in a showroom, ultimately highlighting the potential and versatility of IKEA's furniture.
THE SHOWROOM:
REIMAGINED
Designed with Jonjoe Fong
How it started
IKEA SHOWROOM: REIMAGINED
USER JOURNEY
As the user approaches, a unique persona is screened, allowing one to understand the home context before entering
On first sight,
the room contains
minimal furniture.
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Stepping in triggers a layering of projected textures on the surfaces.
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As you colour the room with your presence,
Ikea’s items are displayed in colour, leaving shadows of generic items for people to imagine belongings closer to heart.
Intuitive actions like resting on the bed brings the room to life through the sights and sounds of daily home occurrences,
welcoming the user into a life in the showroom.
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As one continue to explore the room,
the series of interactions build up the connection between the user, the physical space and the products.